We exist to ensure the voice, vision and talent of BIPOC professionals are fully and fairly present in Canadian Advertising and Marketing.
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151 Canadian organizations have signed
If you are an industry leader in an agency or in a client marketing department, that is committed to creating equity in the industry, we ask you to please make your organization's commitment public by filling in the fields below the list of demands. For transparency, all signatories will be made public.
View the Committed AgenciesThe Call for Equity Progress Tracker
POCAM is pleased to announce the release of the Call for Equity Progress Tracker—an online tool that allows agency and client leaders to report, self-monitor and stay updated on industry progress made towards the Call for Equity’s 12 commitments (15 for client organizations).
News & Updates
POCAM Launches Fifth Edition of Visible & Vocal Survey
November 18th, 2024
The annual study tracks the demographic makeup and attitudes of Canadian marketers who identify as Black, Indigenous and Persons of Colour.
Learn moreBeyond Tropes, Tokenism and Talk
April 24th, 2024
Michelle Lee, Justin Senior, Aleena Mazhar and Gavin Barrett bring over 150 participants and attendees together to reimagine the strategist’s toolkit to be more inclusive of the BIPOC community.
Read & DownloadVisible & Vocal - The Canadian BIPOC Advertising & Marketing Study
February 4th, 2021
Chasson Gracie, Julian Franklin, and Joshua Richards take the over 350 attendees through the data collected from the inaugural Visible & Vocal study.
Watch & DownloadThe Garden: 2020 The Game
October 23, 2020
Joshua Richards shares some thoughts on the The Garden Agency, the industry and the opportunity for change.
Read the LinkedIn articleAnd where are the public voices of the creators? You are all seniors in this industry, some of you posted black squares and BLM donation receipts, some of you are teachers at the Ad schools we recruit from, you have a responsibility here. You can't take credit when you think it's an award winning idea, but be silent when it's causing pain.
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